If your company relies a lot on search engines for sales and pageviews, latest changes in Google search results will drastically affect the way your customers find you.
Besides all of the Google updates, the latest being’ Fresh’, Google at this point delivers personalised search engine results, based on the individual search history of yours. This is happening already, whether you are logged into your Google account. And these results also have videos, products, blogs and social mentions too.
Search and Social have become an item
The separation of’ search’ and’ social’ has ended. Social media like Twitter, Facebook and social bookmarking now heavily influence search rankings. The chances are that search results are even more personalised depending on your social media activity!
Precisely why it matters
It all means that Google search engine results will differ from individual to person. Your business may be #1 on page 1 for Person A… and are available nowhere with an identical hunt for Person B! The Holy Grail of getting yourself to the very best of the Google search pile is now effectively unobtainable. So what will you do instead?
Get yourself in Google places
Local search marketing and advertising is becoming crucial to consumers, along with Google Places these days dominates search results. If your small business relies on business which is local, you simply must be observed in Google Places.
Ensure that your keywords answer the primary questions
People search Google to answer certain questions. So count on these, as well as make certain that the keywords of yours – and also the written content on your pages – reflect the possible answers. Keyword research is most likely the most important aspect of Search engine Optimisation!
Make content which is great that your #1 priority
Search engines increasingly favour websites offering unique, genuinely fascinating and constantly updated content. The best long-term marketing strategy is going to focus on content that is great – on the website of yours and all your social’ channels’. It is crucial for getting high exposure in Google search engine positions.
Marketing means nothing with no data
Results be measurable. But how, as soon as your Google ranking position is virtually irrelevant? Start relying more on simple crucial performance indicators (KPIs). Just like the level of traffic, the amount of leads you receive in a month, what keywords generate traffic? And which channels (i.e online video, social, blog) bring the most visitors to your site.